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Cooper Tire Europe Supports The TyreSafe Charity

Cooper Tire Europe is proud to be showing its support to the TyreSafe charity once again in 2021, extending a relationship which stretches back more than a decade. 

TyreSafe was formed in 2006 to reduce the number of tyre-related incidents on Great Britain's roads by raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres.

Cooper is a formal supporter of the TyreSafe movement as an active board member and will be working closely with the charity to promote crucial safety campaigns and messages throughout the year, with a particular focus on Tyre Safety Month, which takes place every October.

At Cooper, we are dedicated to making high quality, reliable tires across a variety of applications. We wholeheartedly support the TyreSafe organisation and the crucial initiatives it rolls out each year to help make our roads a safer place.

- Jaap van Wessum, General Manager, Cooper Tire Europe -

Founded in the United States in 1914, Cooper has more than 100 years of experience in the tire industry. Today, it offers a wide range of products for car, van, SUV/CUV and 4x4 applications.

Cooper also supplies some of motorsport’s most popular categories, including the FIA World Rallycross Championship, the sister FIA European Rallycross Championship and the US-based Road to Indy series.

For several years, Cooper has worked closely with ex-Formula 1 driver David Coulthard. As Ultra-High Performance and Safety Ambassador, the 13-time Grand Prix winner offers technical advice, insight and feedback to Cooper’s product development team.

Cooper is the brand of choice for life-saving mountain rescue organisations across the UK, including the South Snowdonia Search and Rescue Team. Cooper’s Discoverer® STT Pro™ Mud Terrain has proven itself time after time on emergency call-outs, tackling some of Snowdonia’s most rugged and remote mountains. Meanwhile, Cooper has equipped the Wiltshire Air Ambulance’s rapid response and support vehicles with the high performance Cooper® Zeon 4XS Sport.

Whether the challenge is to compete in elite motorsport championships or to stay safe on local roads, you can Count on Cooper® to deliver exceptional performance.