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New consumer website for Cooper Tire Europe

Cooper Tire Europe has launched an exciting new website for the UK market. Showcasing a fresh look and feel, www.coopertire.co.uk brings relevant information about products and the Cooper brand.

In the coming months, the website will be expanded with language options to cater for Cooper’s European, Middle Eastern and African markets.

Cooper’s new website has been designed with the consumer in mind and reflects the ideal balance between the brand, the retail network and the end consumer. Through an intuitive and user-friendly design on all screen sizes, it is possible to find up-to-date information on Cooper products. The new website is the result of feedback gathered from Cooper’s online community.

After months of research and testing, Cooper has created a highly advanced car/tyre search function that is quick and easy to use. Consumers simply fill in the basic details of their vehicle and the website will tell them which tyres are the perfect fit for their vehicle. 

Finding the right dealer

The next step in the online journey is for the consumer to easily find the nearest retail outlet stocking the relevant Cooper product. By using the website’s dealer locator, consumers can pinpoint the nearest dealer once they have identified the suitable tyre for their vehicle.

Another notable new function is a dealer portal, where it is possible for Cooper retailers to create their very own customised page on the Cooper Tire Europe website.

Michiel Kramer, Marketing Director for Cooper Tire Europe, said, “After months of research we are delighted to be launching a new website that will aid consumers in their tyre purchase process. The fresh looking graphics and intuitive functionality of the new site offers consumers an interactive virtual catalogue showcasing our products. It includes all of the relevant information required to help consumers select the most appropriate tyre for their needs, along with their nearest stockist. In addition, we are offering our dealers the opportunity to create their own customised page on our website, giving details of their services and opening hours.”

Apart from complete product information, the new website offers engaging content on Cooper’s range of sponsorships and full motorsport involvement, as well as tyre safety tips and information on best practice tyre storage and maintenance. 

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