Home|News|Cooper Tire Europe embarks on new collaboration with BRUTE Jeeps

Cooper Tire Europe embarks on new collaboration with BRUTE Jeeps

MELKSHAM, UK, JULY 24, 2020 – Cooper Tire Europe is pleased to announce the supply of tires to BRUTE Jeeps, which specialises in creating exclusive, customised editions of the Jeep Wrangler. As part of the new collaboration, Cooper will provide BRUTE with products from its 4x4 range, including professional off-road tires for an aggressive appearance and capabilities in extreme conditions.

Founded in the Netherlands by car enthusiasts Jochem Mooijman and René Chaudron, BRUTE offers three Jeep modifications: the Richmond Custom (a luxury urban version); the Lagoon (a luxury summer version); and the Landaulet (a summer version with an electric soft top). A hybrid version is also planned to be available in 2021.

BRUTE uses 2-door and 4-door Jeep Wrangler (JL) designs as the basis for its customised vehicles. Each vehicle is completely overhauled by BRUTE and luxuriously finished with a wide range of colours, interior and exterior styles and parts. From its base in the Netherlands, the custom BRUTE vehicles are delivered throughout Europe and beyond.

Moving forward, BRUTE will offer Cooper products as part of the customisation journey. One of these products will be the Cooper Discoverer® A/T3 Sport 2™, a new all-terrain, all-season tire which offers an effective balance between on-road stability and off-road capability. It is also prepared for harsh winter conditions and slippery surfaces with 3PMSF (Three Peak Mountain Snow Flake) and M+S (Mud and Snow) ratings. Other products to be offered by BRUTE include the Cooper Discoverer® STT PRO™ P.O.R., the Cooper Discoverer® S/T MAXX™ P.O.R. and the Cooper Discoverer® AT3 4S™.

Jaap van Wessum, General Manager, Cooper Tire Europe, said, “We are delighted to team up with BRUTE Jeeps and supply them with some of our latest and most advanced tires. It is impressive to see how Jochem and René have built the BRUTE brand in recent years and we feel there will be plenty of exciting opportunities to collaborate in the future.”

Jochem Mooijman, Partner, BRUTE Jeeps, said, “The Jeep Wrangler is a cult car and, in driving one, you can stand out from the crowd. But the regular Jeep is not enough for many, so we have developed the various BRUTE models for those who want individuality and something special. We are pleased to now offer another finishing touch with Cooper’s range of tires.”

Cooper and BRUTE have already worked together to produce a series of promotional images for the new Discoverer® A/T3 Sport 2™, which can be downloaded on the Cooper Tire Europe Brand Portal.

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