Overview
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There’s nothing quite like the rigors of competitive motorsports. It’s an extreme environment for drivers -- one that encourages, and rewards, fast learners. And, in this world, experience counts for a lot. Fortunately, Cooper has plenty. We’ve been racing on two wheels and four since the 1950s. Over the years we have competed at every level of competition, from grassroots club series to Formula One, Le Mans 24-hour endurance events, drag racing, rallycross and even ice racing. We currently supply more than 150 race series and championships around the globe, continuing a winning tradition in racing and competing at some of the highest levels that motorsports have to offer.
Inside Cooper’s Racing division, the walls are covered with pictures of countless famous drivers who, at some stage of their careers, have powered onto the top step of the podium thanks to our competition tires. If you want a few names, how about Ayrton Senna, Juan Pablo Montoya, Keke Rosberg, Jenson Button and Mika Hakkinen?
With Cooper, the road from racetrack to driveway has been a direct one. We know that lessons learned on the track can quickly be converted into dynamic advances for all of our road tires, which is why motorsports are so important to us. Which means, the results of our racing experience find their way into every Cooper tire.