Cooper opens purpose-built distribution centre in Belgrade

Wednesday 4 December 2013

Cooper Tire will open an all-new 6,800m2 distribution centre in conjunction with logistics expert, Milsped, in the Serbian capital of Belgrade, in December.
The centre, which will have the capacity to store up to 400,000 tyres, will be located alongside Milsped’s corporate headquarters in the Krnjesevci area of the city and will allow the US manufacturer to bring its varied tyre offering to a wider market.
The announcement of the new centre comes one year on from the acquisition of Cooper Tire’s Serbian production plant, which is located in Kruševac, south of Belgrade.
Primarily serving the Eastern European and Russian markets, the centre will also deliver to various territories across Europe, the Middle East and Africa.
The state-of-the-art warehouse will hold products from all of Cooper’s global manufacturing sources, with almost the entire European offering – from summer and winter tyres to 4x4 and van products - due to be stocked.
The majority of sizes will be UK and Serbian-produced, with Chinese and American-manufactured tyres also available. This extensive offering will allow Cooper to provide a greater product variety to its customers than ever before, with mixed product deliveries from different sources possible.
Distribution and delivery services will also improve as the warehouse will allow Cooper to cover 80% of mainland Europe within 48 hours.
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, said, “The new distribution centre will significantly improve our service, both in terms of the products available and the speed with which they can be delivered.

“Serbia is a key strategic location for us and we’re very happy to be working so closely with Milsped and to deliver the most complete service possible,”
The Serbian distribution centre will officially open in  December, when the current Cooper stock located over three warehouses in Belgrade is to be consolidated. From then, a transition period of two to three months will follow, with the centre expected to reach full capacity in February 2014.